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5 Reasons Why Every Small Business Needs a Website

It's Free Advertising 

Having a professional website will let people who are searching for you, find you and get the information they are after. Optimising your website well can put your website in front of people that don't even know they are looking for you. You can go from being an invisible electrician in Ipswich to an electrician in Ipswich that shows up in Google search results every time someone looks up how to replace a light bulb.

Build Credibility 

Building a presence online is essential in the present day, social media can only go so far before being restricted by the platforms in terms of design, technology, and process. A website gives the business owner complete flexibility over, branding, credibility, and control. Customers will seek you out online and having a website is one of the criteria for determining trustworthiness.

Get More Customers

Traditional marketing methods like direct mail or print advertising do have their benefits but can also be unreliable and expensive. Getting online allows you to reach people locally while paying substantially less for the exposure, giving measurable results that you can track to understand your customers more.

Grow Your Business

Many small businesses want to expand in the market and improve their visibility to local customers. Face-to-face interactions can be great and word-of-mouth is an excellent hands-off approach to marketing your business but they can only do so much. A website gives you that chance to interact and showcase your business to those customers you'd otherwise never be able to reach. You might begin to discover that customers in the surrounding areas are now interested in your services, leading to an even larger service radius.

Gain Competitive Advantage

Your consumers want to know as much as they can about your service/product before they made a decision on whether to purchase from you or not. Without having a website you run the chance of losing these potential customers to your competition that has already taken that step into creating an online presence. It’s simple if you’re in direct competition with another business that has an established, great-looking website, it's clear who has the advantage in winning over customers.